| Briabe Media often writes articles on multicultural trends and behaviors for mobile industry publications. We feel it is important to share our knowledge and research so marketers can see the greatest return on their marketing efforts: Mobile Strategies and Insights: Location-based Marketing 101
Published: June 14, 2010 | ImediaConnection.com
Location-based marketing is finally receiving the attention it deserves. Let's look at how your brand can get in on the action. Social Minus Mobile = Fail
Published: September 01, 2009 | ImediaConnection.com
Eager to tap into the unrealized potential of social network marketing? Here are some reasons to make sure that a mobile strategy is part of your plans. 4 Harbingers of Mobile's Rise to Power
Published: January 13, 2009 | ImediaConnection.com
Still waiting for the year that mobile marketing hits the mainstream? Here are some signs that suggest you may not be waiting much longer. 4 Tips to Boost Mobile Campaign Success
Published: August 05, 2008 | ImediaConnection.com
You don't need to reinvent the wheel in order to harness the power of mobile marketing. But you do need to be mindful of the channel's unique challenges and opportunities. Multicultural Mobile Considerations:
Multicultural Mobile Marketing: Things to Consider Before Your Agency Dives In
Published: October 7, 2010 | Adage.com – The Big Tent
When you look beyond what's happening with the most high-profile firms in the space, there are plenty of firms struggling to get their hands around mobile marketing. James Briggs shares his thoughts on how agencies should approach mobile. Look Who's Spending the Most on Mobile
Published: September 19, 2007 | MOBILE
Want to reach the fastest-growing and highest-spending mobile demo? Briabe Media's CEO explains the how and why of making contact with the Hispanic and African American audiences. The Value in Mobile Marketing
Published: February 27, 2007 | MOBILE
How should marketers leverage mobile to get the most out of their marketing dollars today? James Briggs offers four tips on successfully integrating mobile into your marketing mix. | 
