Case Studies

Mama What's for Dinner?

Hillshire Farm

Objective:  

Promote Hillshire Farm Meal solutions

Mobile Solution:

Integrated Mobile Campaign - Mobile Coupons, SMS Messaging, Mobile Recipe Site, and Targeted Mobile Display Ads

Audience:  

African American Mothers 18 to 54

Services:

  • Mobile recipe website that served as the backbone of the campaign
  • Targeted Mobile Display Campaign - including all creative, planning, placement, optimization and performance analysis
  • Mobile Coupon execution and integration with Sara Lee's digital coupon vendor and processes
  • SMS text messaging platform to drive radio (via the nationally syndicated Steve Harvey Show) and in-store audiences to the mobile web site
  • Social media integration and sharing via Facebook and Twitter