Mama What's for Dinner?
Hillshire Farm
Objective:
Promote Hillshire Farm Meal solutions
Mobile Solution:
Integrated Mobile Campaign - Mobile Coupons, SMS Messaging, Mobile Recipe Site, and Targeted Mobile Display Ads
Audience:
African American Mothers 18 to 54
Services:
- Mobile recipe website that served as the backbone of the campaign
- Targeted Mobile Display Campaign - including all creative, planning, placement, optimization and performance analysis
- Mobile Coupon execution and integration with Sara Lee's digital coupon vendor and processes
-
SMS text messaging platform to drive radio (via the nationally syndicated Steve Harvey Show) and in-store audiences to the mobile web site
- Social media integration and sharing via Facebook and Twitter