Team
Briabe Mobile has assembled a diverse leadership team with deep knowledge and experience in mobile advertising solutions, multicultural audience engagement and digital media advertising. The diversity of the backgrounds of our team members speak to our core strengths and our uniqueness in the U.S. advertising industry, as well as the value that we deliver on behalf of our clients.
James Briggs, CEO/Managing Director Briabe Mobile, Inc.
James Briggs is the CEO and Co-founder of Briabe Mobile. As CEO, James is responsible for the day-to-day operations of the firm, including overseeing the development and execution of the company's business strategies and client relationships. Under James's leadership, Los Angeles-based Briabe has worked with some of the nation's leading brands and advertising firms, including; Ford, Sara Lee, Nissan, U.S. Marine Corp., American Airlines, Ubisoft, Amtrak, Pepsico, Ogilvy & Mathers, Uniworld Group, and Mindshare.
James brings more than 20 years of innovation and leadership experience in building brands, targeted and new technology marketing to Briabe. Prior to co-founding Briabe Mobile, James held leadership roles with Verizon, BT Infonet, and 3G Interactive, LLC, an international boutique-marketing agency he also co-founded.
James holds a Bachelors of Science degree in economics from Purdue University and an M.B.A. from Penn State University.
Renee Glass, Director of Business Administration
As Director of Business Administration, Renee has a variety of responsibilities which keep Briabe Mobile's internal systems humming. With over 20 years of experience, her expertise and responsibilities include process and procedure development, administration, finance, accounting, payroll, human resources, customer invoicing and project-cost analysis.
Prior to joining Briabe Mobile, Renee worked as General Manager for a Santa Monica based architecture firm and as Director of Management Information Systems at a manufacturing company.
Renee holds an MBA from California State University at Northridge.
Matias Mendigochea, National Director of Sales
Matias Mendigochea, as National Director of Sales, is responsible for driving Briabe's sales strategy with large accounts and strategic agency partners. He comes to the team with over fifteen years of advertising and marketing experience in the Latin American and US markets.
Having started his career at J. Walter Thompson as a copy writer on Ford, he later moved to the account side managing accounts like Nestle, Motorola, Sears, Acer, and Kimberly Clark. He was then recruited to open and oversee a local office in Los Angeles for the largest planning and buying OOH media company in the world, Kinetic. There he oversaw media planning and buys for clients like Boost Mobile, Warner Brothers, 20th Century Fox, etc. Most recently, he was part of a consulting marketing agency that oversaw all of the multicultural efforts for Nissan and Infiniti.
Matias holds a B.A. in International Relations and Communications from Clark University Worcester, MA.
Meeta Chawla, VP of Client Services
Meeta Chawla, as VP of Client Services, is responsible for overseeing client relations and launching campaigns for Briabe Mobile. She is also a seasoned mobile marketer with over 10 years of experience at mobile carriers in Canada. She brings a wealth of experience and expertise on the mobile industry with a background in product marketing, acquisition marketing, CRM, and content marketing.
Prior to joining Briabe, she was critical in defining the product launch strategy and creating the app store for Mobilicity, a wireless carrier startup in Canada. At Virgin Mobile Canada, Meeta was instrumental in driving penetration of data products. She was also successful in creating engaging mobile music and gaming campaigns by building great partnerships with content partners like Universal Music, EMI, Sony BMG, Namco and Capcom.
Meeta is a graduate of Wilfrid Laurier University with an Honours of Bachelor of Business Administration degree.