Company Strategy
From our founding Briabe Mobile has been the US leader in understanding and capturing complex multicultural demographic groups via the mobile platform. Our leadership team recognized early on the need and potential to connect with diverse consumers via mobile platforms in order to build the intimate marketing experiences that were often lacking in other media. Thus, since 2005 we’ve been committed to helping firms seeking to engage multicultural audiences to develop and execute differentiated mobile media strategies that place their brands in the hands of this audience.
With 83 percent of the US population growth in the last decade coming from ethnic minority groups such as Hispanic, African and Asian Americans and the purchasing power of these groups now exceeding $2 Trillion, advertisers are awakening to the significant opportunity that the country’s growing diversity now presents. Further, these advertisers also realize that the days of one-size-fits all marketing are now gone forever. A unique benefit of mobile marketing for advertisers is the fact that the channel has rapidly become a powerful tool for brands to overcome many of the challenges of traditional media channels to reach and engage diverse consumer groups where other media fall short.
Due to Briabe’s unique positioning in the mobile marketing space, as the nation’s only full service multicultural mobile marketing agency, the firm is frequently called upon by a wide range of advertisers and partners to develop and execute creative mobile strategies.